Case Study — E-commerce

    Urban Ladder

    Urban Ladder Website Hero

    Client Background

    Urban Ladder is a leading omnichannel furniture retailer known for modern, functional designs.

    The Challenge

    High cart abandonment rates on mobile and a slow, clunky product customization interface.

    Goals & Strategy

    Goals: Revamp the e-commerce platform to improve conversion rates and streamline the checkout process.

    Research: Conducted A/B testing on the checkout flow to identify drop-off points.

    Strategy: Focused on product imagery. Implemented a clean, spacious layout to let the furniture stand out.

    Project Overview

    IndustryE-commerce
    Timeline14 Weeks
    Technologies
    ReactShopify PlusReduxTailwind CSS

    Key Results

    Traffic+20%
    Conversion+45%
    Page Speed1.5s LCP
    Urban Ladder Interface 1
    Urban Ladder Interface 2

    Execution & Delivery

    UX Improvements: Created a one-page checkout and a real-time visual product configurator (fabric, color, size).

    Development: Integrated Shopify Plus with a custom React frontend for blazing-fast page transitions.

    SEO Optimization: Optimized product taxonomy and implemented Product schema with aggregate ratings.

    Performance: Reduced JS bundle size by 40%, cutting the time-to-interactive in half.

    Mobile & Accessibility: Implemented sticky 'Add to Cart' buttons and a bottom-sheet navigation for mobile. Added descriptive alt text for all furniture variations and improved form label clarity.

    "The new product configurator is flawless. We've seen a massive drop in cart abandonment."

    Ashish Goel

    Head of E-commerce

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