Nova University
Client Background
A modern, forward-thinking private university focused on technology and business degrees.
The Challenge
Prospective students found it hard to navigate the massive course catalog and apply online.
Goals & Strategy
Goals: Create an engaging, youth-oriented website with a streamlined course finder and application portal.
Research: Conducted usability testing with high school seniors to optimize the program discovery process.
Strategy: Vibrant, dynamic design using the university's core colors. Heavy use of student lifestyle photography.
Project Overview
Key Results
Execution & Delivery
UX Improvements: Implemented a powerful, faceted search for programs (by degree type, format, and field).
Development: Integrated with their student information system (SIS) for real-time application tracking.
SEO Optimization: Implemented CollegeOrUniversity schema and optimized program pages for specific degree searches.
Performance: Optimized the complex search index to return results in under 50ms.
Mobile & Accessibility: Ensured the entire application process could be completed comfortably on a smartphone. Full compliance with Section 508 and WCAG standards for educational institutions.
"Our online applications increased by 35% in the first semester after launch. The course finder is brilliant."
Dr. Emily Carter
Dean of Admissions
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