FreightFlow
Client Background
A global logistics and supply chain management company handling freight forwarding and warehousing.
The Challenge
Clients couldn't easily track shipments, and the site failed to communicate their global scale.
Goals & Strategy
Goals: Build a modern, corporate website with an integrated, real-time shipment tracking portal.
Research: Interviewed logistics managers to understand their daily workflow and tracking needs.
Strategy: Strong, reliable corporate design using dark blues and vibrant orange accents. Clear, data-driven layouts.
Project Overview
Key Results
Execution & Delivery
UX Improvements: Placed the shipment tracking input front-and-center on the hero section for immediate access.
Development: Integrated via secure APIs with their backend logistics tracking system to provide real-time updates.
SEO Optimization: Implemented Organization schema and optimized pages for international shipping routes.
Performance: Optimized API calls to ensure tracking results load instantly without page refreshes.
Mobile & Accessibility: Built a PWA-like experience for drivers and clients to track shipments on the go. Ensured data tables in the tracking portal were properly formatted for screen readers.
"The tracking integration is flawless. It has significantly reduced support calls from clients asking where their freight is."
Robert Chang
CTO
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