Aura Wellness
Client Background
A luxury wellness spa and salon offering holistic treatments and premium beauty services.
The Challenge
Clients struggled to find service prices and book specific therapists online.
Goals & Strategy
Goals: Design a calming, elegant website with an intuitive service menu and online booking integration.
Research: Surveyed frequent spa-goers to determine the most important factors when booking online.
Strategy: Used an earthy, muted color palette (sage greens, soft pinks) with organic shapes and soft shadows.
Project Overview
Key Results
Execution & Delivery
UX Improvements: Categorized services clearly and added a 'Meet the Team' section linked to the booking system.
Development: Integrated with their existing Mindbody scheduling software via API.
SEO Optimization: Implemented HealthAndBeautyBusiness schema and optimized for 'luxury spa near me'.
Performance: Optimized all high-res imagery of the spa interior for fast loading.
Mobile & Accessibility: Ensured the service menu was easily readable and navigable on mobile screens. Ensured all text over images had sufficient contrast overlays.
"Our online bookings have skyrocketed. The site perfectly captures the relaxing vibe of our spa."
Elena Rostova
Spa Director
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