Apollo Hospitals
Client Background
Apollo Hospitals is one of the leading healthcare networks in India, providing world-class medical facilities and specialized treatments.
The Challenge
The existing website was slow, difficult to navigate for elderly patients, and lacked a seamless appointment booking system.
Goals & Strategy
Goals: To create a fast, accessible, and user-friendly patient portal with integrated telemedicine and online booking capabilities.
Research: Conducted user interviews with patients aged 25-70 to understand pain points in finding doctors and booking appointments.
Strategy: Adopted a clean, calming color palette (blues and whites) with high contrast and large typography for accessibility.
Project Overview
Key Results
Execution & Delivery
UX Improvements: Simplified the booking flow from 7 steps to 3. Added a smart search feature for finding doctors by specialty and location.
Development: Built a headless frontend using React and Next.js, integrating with their existing hospital management system via secure APIs.
SEO Optimization: Optimized local SEO for 50+ hospital branches, implementing MedicalClinic schema for all locations.
Performance: Achieved a 98/100 Lighthouse score by implementing image optimization and server-side rendering.
Mobile & Accessibility: Designed a mobile-first interface, ensuring the booking system is fully functional on low-end devices. WCAG 2.1 AA compliant, including full screen-reader support and keyboard navigation.
"The new website has drastically reduced the load on our call centers. Patients find it incredibly easy to book appointments online."
Dr. Prathap Reddy
Chief Digital Officer
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