Apex Builders
Client Background
A commercial construction firm specializing in large-scale office buildings and infrastructure.
The Challenge
Their portfolio was difficult to navigate, and they struggled to attract enterprise-level bids online.
Goals & Strategy
Goals: Showcase their massive projects with high-quality imagery and detailed case studies to build trust.
Research: Interviewed procurement managers to understand what they look for in a construction partner's website.
Strategy: Industrial, structured design using grid layouts, concrete grays, and safety yellow accents.
Project Overview
Key Results
Execution & Delivery
UX Improvements: Created a robust project filtering system by sector, budget, and completion date.
Development: Implemented a headless CMS to allow the team to easily upload drone footage and project updates.
SEO Optimization: Optimized for B2B search terms and implemented GeneralContractor schema.
Performance: Optimized background videos and implemented aggressive caching.
Mobile & Accessibility: Ensured the project galleries were easily swipeable on tablets used in the field. Ensured all interactive elements were easily selectable for keyboard users.
"We've secured three major contracts directly through the new website's inquiry form. Incredible ROI."
David Chen
VP of Operations
Ready to build your success story?
Partner with Pinnacle Spherix to create a high-converting, premium digital experience for your brand.
Start Your Project